These days a well-developed and executed web strategy is essential to your marketing success. Although there are many factors involved in achieving great online results, the design of the site plays a major role in the process . The design should be attractive, yet more importantly it should express the idea of the site in such a way that makes viewers stick around and eventually leads to a positive outcome. There are four major elements of the Design that determine a company's online performance. We provide consultation in each of these areas and our full-scale Design Team is ready to take on any challenge. Our services include:
Optimized Website Design
Optimized Website Design is the major focus of our Design services. We believe that SEO should always be considered when building or rebuilding a site. Our talented Web Designers and Programmers work closely with our Natural Search Department. They work together to build Websites that are both captivating and search-engine friendly.
As the number of SEM advertisers for most keywords goes up, it becomes more important than ever before to have a strong and relevant landing page in order to turn more visitors into clients. We have strong expertise in creating Landing Pages that are developed with the needs of the searcher, the searched keywords and the ad copy in the search results in mind.
If the main purpose of the site is to result in a sale, then the e-commerce element of the site should be simple to use. Considering that there are very many different platforms available it is extremely important to pick the right one for each site. We have thorough knowledge of the various platforms as well as how they affect the SEO. We always listen to our clients' unique needs and create the most appropriate e-commerce solutions for them.
Visitors don't stick around if they don't like what they see, since there are so many other sites that they can visit. A site will be successfully only if it can meet the needs of its target audience. We have a lot of experience in the essentials of site functionality and have been highly successful in a variety of Website applications and industries.
In the beginning web design was regarded as another type of art form. Despite the simplistic tools and technology, website designers associated success with innovation and artistic expression. Websites provided an open canvas full of unlimited potential and new obstacles.
At that time, the mechanics and functionality of sites were much bigger problems than SEO issues. Slow connection speeds and bandwidth troubles, that occured during the first few years of the internet, made matters even worse. The idea of Optimized Webstite Design was barely on the radar screen. Over time, the development on all levels, including the correlation between design and SEO, has been tremendous. The MoreVisibility Optimized Website Design program works on a premise that in today's highly competitive online environment, it is important to build or rebuild a site that can both meet the criteria of the search engines and satisfy the needs of the viewer, i.e. Optimized Website Design.
Creating an Optimized Website Design balance is a special task that many companies have never tried before. MoreVisibililty is highly experienced in this area. We understand what the search engines are looking for in terms of design and functionality and convert that into an appealing and user friendly site. We can foresee project challenges and keep up good communication with our clients.
In addition to all of the Optimized Website Design elements, optimized copy for the site is also essential. Writing a copy for Optimized Design Website is very different from writing a regular copy. Conciseness is not always the best option. We can either write copy, optimize already existing copy, or we can teach our clients to write their own optimized copy, depending on the individual needs of our clients.
Website redesig n
It is extremely important to understand the overall schedule and timeline involved in the redesign of your site. There are many elements ranging from technical issues such as the complexity of the project to human elements such as delays in production that affect the duration of a website project. Therefore before you start, make sure you determine how much time can be alloted to the website redesign from the business stand point. So for example, if your site is supposed to feature a certain product before the product goes on the market, it is essential that the site gets build well before the product launch date. However, make sure that you allocate appropriate amount of time for the website redesign project. After all, you don't want to sacrifice quality and accuracy for speed. Since getting involved in a site redesign is really hard, once you actually get involved in a process you want to get a site that will serve you for a long time. So it is imperative that things get done right the first time around. That way, you won't end up redoing the site all over again shortly after its launch.
On the other hand, you should be truthful about when you really need the site and then develop your site requirements accordingly. If you design a site in a scalable fashion so that the underlining design and architecutre can be easily expanded over time, you can then phase out your site launch. This way you can build the most essential site elements first, launch the site, and then build onto the project at a later time.