2021 Will Be All About Apple
Apple has spent the last few years making headline-grabbing changes like its services push, with the $5-per-month Apple TV Plus; its addition of 5G in the iPhone 12; and its hit AirPods wireless headphones, which carry a price tag of $149.
For 2021, Apple will be making changes most of us won't see or care about, but they may be some of its most important moves yet. One example is that Apple is planning to start using custom chips inside more of its Mac computers, leading to thinner and likely longer-lasting laptops.
Apple is expected to debut more lower-priced alternatives to its premium products, too. We already have the $279 Apple Watch SE, and rumor has it the company will take a similar approach with AirPods SE, which could sport a design close to that of the well-reviewed, $249 AirPods Pro noise-cancelling earbuds but without the extras like simulated surround sound.
"Our mission is to create products that play a meaningful role in people's lives," Apple CEO Tim Cook said at one of the company's livestreamed presentations in November. For 2021, he proclaimed Apple will do even more.
